Jinfeng Investment Asset Restructuring Performance Evaluation

With the steady advancement of the socialist market economy and the continuous optimization and upgrading of industrial structure,if companies want to maintain a certain status in the increasingly fierce market competition,they will need to cultivate their own core competitiveness in order to achieve greater market share and achieve Its own development and value increase.Asset reorganization refers to the allocation and integration of assets within or between companies.It can optimize the internal resources allocation and maximize the benefits of the company.Therefore,asset restructuring has become an important way for many listed companies to expand their industrial scale and upgrade.Based on the theory of domestic and foreign assets reorganization,this article takes Jinfeng Investment Co.,Ltd.of the real estate industry as the research object,and Jinfeng Investment realizes the transformation and development of the listed company and Greenland Group's operation of the capital of the listed company.The rapid development of the business is the main line.It describes the basic conditions and motivation before the reorganization,the implementation plan and process in the reorganization,the changes in the equity after the reorganization,and the status of major indicators.This article analyzes the performance of Jinfeng Investment Asset Restructuring from two aspects:financial performance and non-financial performance.When conducting financial performance analysis,it uses the excess return rate method of the event research method to analyze the short-term market reaction,and uses the accounting research method to Horizontal and vertical analysis of financial indicators of profitability,operation,debt repayment,and growth ability,using EVA indicator analysis to reflect business performance and reorganization results,concluded that the reorganization was optimistic about shareholders and investors,the market responded well,profitability,and operations Both the ability and growth ability have been improved,and the company has maintained a good momentum of development.At the same time,non-financial performance analysis methods were used to analyze the non-financial performance of Jinfeng Investment Asset Restructuring from four aspects of market share,industrial structure,corporate culture,and potential development capacity,and it was concluded that reorganization enhanced market share and optimized industrial structure.The company has great potential for development and protects the interests of listed companies.Finally,by summarizing the reorganization performance of Jinfeng Investment,it is concluded that the restructured Jinfeng Investment has a good response in the short-term market,financial indicators have been significantly improved,the corporate value has been improved and the non-financial performance has been optimized.At the same time,there are high asset-liability ratios and some indexes after reorganization.Less than industry level issues.Through the analysis of the experiences available in the reorganization process of Jinfeng Investment and the problems existing after the reorganization,it has provided some inspirations for the development of Jinfeng Investment after reorganization and other listed companies to carry out the reorganization of assets.If the company should comply with the policy trend,it should be realistic.Feasibility investigation,substantive reorganization,establishment of new business management models based on their own characteristics,and targeted investigation and resolution in the face of reorganization issues,such as targeted management of asset-liability ratios,enhanced solvency,and alignment with outstanding companies.To achieve leapfrog development.