Studies On The Development Mode Of Experience Tourism In Longjing Tea Hangzhou

China is the birthplace and home of tea,Hangzhoulongjing tea as the top of the top ten famous tea in China,has a profound cultural background,and relying on the tea of hangzhou,has a unique tea culture tourism resources advantage.Combination of tea culture and tourism development can realize win-win situation,are not only good for promotion and dissemination of tea culture,but also to obtain more cultural tourism benefits,social benefits and economic benefits.Tea culture tourism focus on participation,adopts the way of experience-based tourism can bring tourists personalization,experience,emotion,leisure and aesthetic experiences,make the tourists leave deep memory.Developing the longjing tea culture experience tourism is beneficial to promote the construction of socialist material civilization and spiritual civilization,and is beneficial to the sustainable development of tourism industry in hangzhou has a positive guiding significance.Therefore,how to effectively develop the tea culture tourism,meet the demand of tourists experience,design attractive tea culture experience tourism products is the research topic that has certain practical significance.This study selected Hangzhou longjing tea as the object,carried on the thorough research,the article is divided into six parts in total:The first part is the introduction part,briefly illustrates the research background,the research theoretical and practical significance,research methods and the shortage of research of this study.Based on the research status at home and abroad are reviewed about experience-based tourism development model,and then puts forward the research thinking and technical route of this study.The second part is the related concepts of experience-based tourism,mainly including the longjing tea culture,experience-based tourism,tea culture tourism,and other related concepts of parsing.And exploring the theory of experience economy and tourism experience,to tea culture development pattern design of experience-based tourism has laid a solid foundation,so for tea culture development pattern design of experience-based tourism has laid a solid foundation.The third part is the focus of this study,to mainly analyzes the Hangzhou longjing tea that is the research object of this study in natural geographical features,history and folk analysis and social and economic conditions.And expounds the resource conditions,market conditions and business conditions of the development in experience-based tourism Hangzhou longjing tea culture,and diagnosed the existing problems in the development process of longjing tea culture experience-based tourism in different aspects.The fourth part is to learn from the success of foreign wine tourism.From the perspective of macro and micro for the wine tourism development situation and advantages of experience carried on the thorough analysis,put forward such as to pursue diversification,differentiation tourism products important revelations to the development process of longjing tea culture experience-based tourism.The fifth part is under the guidance of using principle,the principle of market-oriented development and regional competition and cooperation principle three guiding principles and targeted specific development strategy,discusses the design ideas and specific solutions of longjing tea culture tourism product,and the development mode of longjing tea culture experience tourism is summarized,and the prospect of the trend of further development.The sixth part is the tourism development countermeasures and suggestions to the tea culture experience,the development of tea culture tourism has yet to be further research to explore.