Research On Credit Product Innovation Of Small And Micro Enterprises In Commercial Banks Based On Big Data

Small and micro enterprises(SMEs)are not only numerous in China,but also involve a wide range of industries,which is an important force for the development of the national economy.However,small and micro enterprises have encountered a large number of obstacles due to their small scale,few employees,nonstandard financial system and many other questions."Difficulty and high cost in financing" has become an important factor which hinders the development of small and micro enterprises.Under the big data context,there are two main financing channel for small and micro enterprises,which are commercial Banks and Internet financing.Big data credit products for small and micro enterprise will help improve the information asymmetry between banks and enterprises,break the traditional way of guaranteeing small and micro enterprises' mortgages and third party guarantees,amplify credit multiples,and help companies quickly finance.Under the big data context how to develop innovative credit products for small and micro enterprises is should be considered seriously by commercial Banks,innovation of Large Data Credit Products for Small Micro Enterprises by Commercial Banks is conducive to broadening the customer service group,increasing the number of credit clients for small micro enterprises,increasing the credit balance of small micro enterprises and reducing the non-performing loan rate of small micro enterprises.According to the data exchanged between the people's Bank of China and the banks,in this paper,we take china construction bank of Jiangsu branch what promotes the big data credit products earlier in china as a case study.The author draws the following conclusion:(1)Commercial banks must follow the step of the times to innovate the credit products of small micro enterprises under the big data background;(2)The innovation of credit products by commercial banks must be based on large data,the online approval mode should be adopted;(3)Big data credit products for small and micro enterprise mode should adapt the credit guarantee,and the mortgage and the third party guarantee should be combined,the demand payment should be made at any time,(4)Big data credit products for small and micro enterprise should adapt the on-site inspection and off-site inspection,with emphasis on off-site risk monitoring.The innovation of big data credit products for small micro enterprises in China construction bank of Jiangsu branch is not only the modification of the fine ending of traditional bank credit products,but also the fundamental improvement of traditional micro loans.This paper concludes that China construction bank of Jiangsu branch should take the following four steps to innovate the credit products of small micro enterprises under the background of big data.First,widening the data collection channel.Second,focus on the accuracy of customer information,while building a more scientific model.Third,strengthen the monitoring of credit line to prevent excessive credit.Fourth,the post-loan monitoring system regularly introduces new variables and updates them in a timely manner.Fifth,we should increase the training of data talents and improve the capacity of large data talents.Sixth,pay attention to protect privacy,improve the banking supervision mechanism,establish strong network protection.