Research On Decision-making Behavior About Rural Tourism Of Urban Residents In Xinxiang

With the full support of national policies and funds and the continuous increase in national income,rural tourism which has been fully developed plays an increasingly important role in national economy growth.Research on related theories has been gradually done.However,there is a lack of empirical research,especially there is less empirical research on decision-making behavior about rural tourism of residents in small and medium-sized cities.This paper adopts survey questionnaires,mathematical statistics analysis and other methods,takes urban permanent residents in Xinxiang as the research object,and studies decision-making behavior about rural tourism of urban residents.The study finds that urban residents of different educational levels,different occupations and different family styles have some differences in the preparatory stage of tourism,arriving at the destination and the evaluation after tour.In the future,rural tourism destinations in Xinxiang need to further adjust the supply structure,implement precise marketing,perfect service facilities,improve the natural environment,enrich product range and standardize management systems so as to meet market demands and promote their own transition and upgrading.