Research On Evaluation And Improvement Of The Service Quality Of Hebei Bank-xian Xian Branch

Nowadays,most banks face the problem of homogeneity of services and products and numerous of business networks.With the development of the Xianxian's economy and the increase of the banks,the competition among banks goes intensive increasingly.In order to gain more market share and improve market competitiveness,the banks need to develop in depth and breadth and improve the service quality.This paper takes Hebei Bank-Xianxian branch as the research object,following the logical clues of “raising a question-theoretical basis-questionnaire-questionnaire analysis-proposing the solution”,analyzing the relevant theories about the quality of bank service in depth.Based on the actual situation of Xianxian,first,to ensure the index of the service quality of the bank by using the interviewing method and literature review method.Second,issuing and collecting the questionnaires,use the SPSS to process data results.According to the data collected from the questionnaire,further improve the service quality evaluation index system.Finally,AHP is used to determine the weights of indicators at all levels,and the fuzzy comprehensive evaluation is used to determine the service quality of banks.Based on the results,the suggestions and countermeasures of rationalization are put forward.The research in this paper has a significant effect on improving the service quality and enhancing the competitive position of Hebei Bank-Xianxian branch.