| The rapid development of the Internet has impacted the development of various industries in the market.The Internet can serve as a source of information,as well as a platform for individual communication.More and more entrepreneurs respond to the call of “mass entrepreneurship and innovation” through the Internet.This platform is a great show.he development of the Internet will have an impact on entrepreneurial entrepreneurial activities.The changes in its technological environment will enable entrepreneurs to obtain a large amount of business information to discover business opportunities and effectively identify and evaluate entrepreneurial opportunities.The derivative effects of the Internet economy pose new challenges to the study of entrepreneurial ethics."Circle culture" and "social network" will all have an impact on the construction of entrepreneurial ethics.he rapid development of the Internet,entrepreneurs began to use Internet platforms to start entrepreneurial activities,the Internet to entrepreneurs to provide information,the platform at the same time,there are also certain drawbacks,but if you can play a good role in Internet tools,try to rectify or weaken its drawbacks,then Promoting social development on the basis of the Internet will certainly enable entrepreneurs to understand industry information,industry norms,and the quality of employees in the industry at any time and anywhere,and will continue to promote entrepreneurs to improve their ethical standards.Entrepreneur ethics can be considered from the two dimensions of entrepreneurs' ethical and ethical behaviors.Some scholars associate entrepreneurial ethical awareness with the development and identification of entrepreneurial opportunities,the core element of ethical behavior and entrepreneurial processes.The stronger the ethical awareness,the more able it is to promote the identification of more entrepreneurial opportunities,and the more ethical behaviors the entrepreneurs exhibit,the more recognition of entrepreneurial opportunities can promote the ability of startups to identify entrepreneurial opportunities.According to the theory put forward by Puhakka(2006),the recognition of entrepreneurial opportunities is divided into five dimensions:(1)Knowledge acquisition: access to data and information related to markets,customers,related technologies,etc.;(2)Competitive review: Judging the market Environment and competitor's situation take the initiative to take the initiative to take the initiative;(3)Forward-looking search: According to the current market dynamics analysis of the future market demand;(4)Innovation behavior: the proposed improvement of existing things;(5)Collective behavior: communication with customers,competitors,and investors.In this context,this study combines entrepreneurial research and entrepreneurial ethics research from the perspective of social value and psychology,and studies the impact of Internet embedding on entrepreneurial entrepreneurial opportunity recognition through models.Therefore,drawing on the concept of “Internet Embedding” put forward by scholars,theoretically demonstrating that entrepreneurial ethics was introduced into the process of Internet embedding and identification of entrepreneurial opportunities,a questionnaire for this study was designed,and finally,the hypothesis in the model was verified through investigation and research.The eight hypotheses of this paper are as follows:(1)Internet embedding is positively related to the identification of entrepreneurial opportunities;the degree of connection is positively related to the identification of entrepreneurial opportunities;the matching degree is positively related to identification of entrepreneurial opportunities;the sense of sacrificing is positively related to identification of entrepreneurial opportunities;(2)entrepreneurship The ethics of business people are positively related to the identification of entrepreneurial opportunities;the ethical awareness of entrepreneurs is positively related to the identification of entrepreneurial opportunities;the ethical behavior of entrepreneurs is positively related to the identification of entrepreneurial opportunities;(3)The entrepreneurial ethics plays an intermediary role in the intertwining of the Internet and the identification of entrepreneurial opportunities.The study first collected a large number of questionnaires to collect data covering multiple industries,then used professional software--SPSS 19.0 for factor analysis,correlation analysis,multilevel regression analysis of the obtained data,verified the eight hypotheses proposed in this study,confirmed that there is a significant positive correlation between Internet embedding and entrepreneurial opportunity recognition,and a positive correlation between entrepreneurial ethics and entrepreneurial opportunity recognition,and further confirmed that the entrepreneurial ethics play a partial intermediary role between the Internet embeddedness and entrepreneurial opportunity recognition. |
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