Evolutionary Game Analysis On The Stakeholder Of Chinese Herbal Medicines Online Warehouse Receipt Pledge Model

With the characteristics of small side effects and low price of Chinese medicine,it is accepted and recognized by more and more people.The demand for Chinese medicine,especially plant medicine,has been growing rapidly in the international market.At the same time,the trend of aging population in China is getting worse and the blowout of patients with chronic diseases,making the health products of Chinese herbal medicine and medicinal plants are becoming more and more popular.As the raw material of Chinese medicine,the quality of Chinese herbal medicinal has been paid attention to by all walks of life.Some Chinese herbal medicine e-commerce platform tries to build a comprehensive service platform,combining quality management services,warehousing logistics services and financial services,in order to solve the problem of the quality of Chinese herbal medicine and traditional Chinese herbs wholesalers financing problem.Therefore,it is of great significance to study the mode of the warehouse receipt pledge of Chinese herbal medicinal.However,how to coordinate the interests and conflicts of the main stakeholders of the warehouse receipt pledge is the key issue facing the present.Starting with the circulation of Chinese herbal medicinal,this thesis summarizes the related theories and research achievements of online supply chain finance,stakeholder and evolutionary game and gives the model of warehouse receipt pledge on Chinese herbal medicinal.The study analyzed the evolutionary game of its main stakeholders..This thesis studies the mode of warehouse receipt pledge from two angles.First,when Chinese herbal medicine were put into storage,a dynamic evolutionary game model of wholesalers and e-commerce platform was built.By establishing duplication dynamic equation,analyze the dynamic evolution process of both and stable equilibrium strategies,and using the numerical simulation to make further explanation.Second,in the financing stage of Chinese herbal medicine online warehouse receipt pledge,establishes three party dynamic evolution game model of traditional Chinese herbs wholesalers,e-commerce platform and third party financial institutions,and established the duplication dynamics equation,analyzing the dynamic evolution process,evolutionary stable strategy and corresponding conditions for subject's decision of behavior.The results showed that three stakeholders strategy were dependent on the initial state and their choices of some main parameters.Tripartite benefit and sustainable development of Chinese herbal medicine industrywill be finally realized by following ways: the third party financial institutions should supervise the electronic commerce platform strictly through the fines,the adjustment of the income distribution coefficient and so on;the e-commerce platform should adopt measures such as reputation profit and loss,material reward and punishment mechanism to improve the enthusiasm of Chinese herbal medicine wholesaler to provide high quality Chinese herbal medicine.