Research On The Middle-end And High-end Customer Maintenance Strategy Of ABC A Branch

In recent years,with the improvement of China's comprehensive national strength and the increase of residents' income,the proportion of China's high-income population has risen every year,and more and more clients have high net worth.Whether mining high-end customers and maintaining high-end customer resources has become the key factor influencing a bank's competitiveness in the industry,and even the key to the bank's success.How to improve the market competitiveness of commercial banks in the field of high-end customers is a prominent issue currently facing commercial banks.However,the products and services of Agricultural Bank of China A Branch are relatively single.In the middle and high-end customers' choice,there is no series of problems such as continuous coordination and processing,in-depth analysis of the value of key customers and potential customers,instability of customers,in the quality of service,regional and level can not be timely to meet customer's growing financial needs.Therefore,carrying out research on high-end customer relationship management of Agricultural Bank of China branch in A has important practical significance.In this paper,high-end customers as the research object,the demand theory as a guide,select the Agricultural Bank of China branch in A to conduct in-depth analysis and research.Through in-depth research on the individual needs of its high-end customers,it is helpful to understand the current difficulties or deficiencies faced by A Branch in the maintenance of high-end customers.Based on the customer demand survey results and multiple Logit models,the strategies for maintaining high-end customers are explored to enhance the satisfaction of high-end customers.Based on the analysis of customer needs,this paper puts forward some suggestions to ABC branch in A Branch in terms of the maintenance of high-end customers and the setting of competitive strategy,based on competitive strategy,customer demand theory and customer life cycle theory,to continuously improve customer loyalty and the bank's own level of competitiveness.This paper mainly through the questionnaire design,from the customer structure characteristics,customer satisfaction,customer demand research and other aspects of research and analysis,based on statistical data and the questionnaire analysis,to understand the structure of high-level customers in A level,individual needs,so that the evidence-based research,more targeted.In order to make the article more persuasive,this paper uses a number of Logit models to test the high-end customers on the ABC business efficiency,business types can fully cover the needs and professional level of customer managers differentiated empirical research.