| With the constant development of economy,the urban residents' living standard is improved in our country.People usually do some gardening on their balconies,roofs or some other areas.That gradually changes from a personal hobby into a kind of lifestyle and spiritual pursuit.With the growth of consumption of the balcony,the balcony agriculture has developed from a small balcony into a big industry.However,in the process of the development of the balcony agriculture in China,there are some problems that restrict its development.Based on lots of literature and theory,in the second chapter,the author analyzed the problems and the development status of the balcony agriculture under the background of “Internet+”.In the third chapter,the author analyzed the balcony in the agricultural industry comprehensively based on “Michael Porter's Five Forces Model” and network data,including the buyers' bargaining power,the suppliers' bargaining ability,industry internal competition,the threat substitute product and the potential new entrants.Then we have a comprehensive and systematic understanding of the balcony agriculture's current development situation of our country.The development of the balcony agriculture in our country is not mature,lack of market competitiveness.In the fourth chapter,according to the results of “Michael Porter's Five Forces Model” and the author's experience,the author boldly came up with the four possibilities that apply the Internet to the balcony agriculture,namely the design and production,the technology promotion and services,the marketing and cultural creativity of the balcony agriculture.Besides,the author analyzed the results of their application.In the fifth chapter,in order to verify the results of their application,the author did a survey of the balcony agricultural lovers on the Internet.According to the result,“the Internet +the balcony agriculture” has the feasibility and the prospects.In the sixth chapter,according to the application prospect analysis of "the Internet + the balcony agriculture" and from the view of promoting the development of “the Internet +the balcony agriculture",the author puts forward his own strategies and suggestions from five aspects combined with the current development situation of the balcony agriculture. |
