An Analysis On The Way To Shape The Image Of Customs Public Brands Under The New Situation

The current domestic and international economic situation is complicated,the central and local governments,enterprises and the public expectations for customs kept increasing,the customs to carry out the "four good" requirements,improve supervision and service are repeatedly misreading.Under the pressure of all parties,how to show the effectiveness of the work has become a new issue facing the customs under the new situation.Director yu guangzhou put forward the concept of "credit enhancement" for the first time at the gac's party group expansion meeting,asking the customs as the external window to continuously improve the credibility.The meeting of the customs commissioner of the People's Republic of China has included "credit enhancement" as the core value of the customs system,and established the core value connotation of realizing the interaction,mutual trust,harmony and win-win among customs enterprises.It is becoming a consensus of the customs system to closely link the customs work with the evaluation from all walks of life.Optimization of customs supervision and service,as a public service products,as well as by improving its working quality,forging achievement,also should pay attention to the process and results to explain social propaganda,really known,man of letters.The combination of the two makes the customs improve the supervision and service to bring tangible benefits to the public,and the customs image is widely recognized by the public at the same time.