Improvement Research On The Customer Relationship Of S Company

As the stiffer competition in the current marketing environment,the center of a company has changed from product to customer,the customer has became the core assets of a company,it is the core-competitiveness,so it is essential to get the new and hold the old customers.Customer relationship management(CRM)could re-engineer business process,improve customer value,and enhance customer satisfaction,so it is the first choice to get closer relationship with customers.After many years high-speed development,S company also has the huge competitive press,such as cost,sales,etc.In this environment,in order to realize the long-term development,S company has to get and hold more customers,improve customer loyalty and core-competitiveness by improving CRM.This paper presents the significance to a company,and the present CRM status of S company,then analyze the status and point out the problems we have,after that it improves these problems,including the transformation of the concept of CRM,customer classification,business process improvement and customer satisfaction according to the CRM principle.At the end,his paper designs performance evaluation method to ensure the CRM improvement is effectively and continuously.