Financial Performance Analysis Of Industry's Whole Industry Chain Mode

With the continuous development of market environment,pharmaceutical manufacturing enterprises need to constantly adjust their business models.Business models that are compatible with the development goals of enterprises can create sustained profits for enterprises,while corporate financial performance can reflect the effect of business models.Therefore,the financial performance analysis based on the business model can find the advantages and disadvantages of the current business model,and help the enterprises to deal with the market changes more accurately.HR Co.,Ltd.is the case company of this article.As the leader in the pharmaceutical manufacturing industry,the business model selected by HR company and the influence of the business model on the financial performance of HR company are all worthy of in-depth research and analysis.By comparing the financial performance of HR company in the horizontal and vertical contrast,this paper first compares the financial data of HR company before and after the implementation of the "whole industry chain" business model,and then compares the financial performance with the different business model companies in the same industry,and analyzes the effect of the company's implementation of the "whole industry chain" business model.Put forward some suggestions on "whole industry chain" business mode and financial performance.Through the longitudinal and horizontal comparison analysis of the financial data of HR company,this paper finds that the financial performance of HR company under the "whole industry chain" business model is not ideal,the main reason is that HR company only pays close attention to the length of the extended industrial chain when the industry chain extends and expands,but the link quality between each link of the industry chain is not good.It has been paid much attention to,resulting in the lack of competitiveness of HR products,the contraction of profit space,the huge cost of brand construction and channel expansion,resulting in higher cost of the downstream link of the industrial chain and the impact on the company's profit;after the merger and acquisition failed to integrate the company resources in time,the synergy effect has not been fully played.In view of the problems arising from the implementation of the "whole industry chain" model in HR company,some improvement methods are given to the pharmaceutical R&D link,drug sales link and resource integration link in the company's industrial chain,in the hope that the business model of HR company can be optimized to a certain extent so as to improve its financial performance.