An Empirical Study On The Performance Of Pharmaceutical Manufacturing Industry Social Responsibility And The Promotion Of Enterprise Value

Under the new norm of macro economy,Corporate Social Responsibility(CSR)has become the same important competitive element as capital,technology and talent.The enterprise is the unity of creating value and fulfilling social responsibility,and CSR can promote the realization of the value goal.As a people's livelihood project,the medical industry is closely related to people's lives and bears certain social responsibilities.This has also made the pharmaceutical manufacturing industry attracting much attention.Therefore,taking the pharmaceutical manufacturing industry as the research object and conducting an in-depth analysis of the social responsibilities it bears,it is clear how its social responsibility translates into the resources and motivation needed for the medical achievements,improving the quality of service,and ultimately increasing the value of the enterprise.It is particularly important.This article first analyzes the basis,significance and content of the article.Through the review of domestic and foreign literature,it establishes the research framework of “Social Responsibility—R&D Investment—Corporate Value”,and then based on the perspective of R&D investment,in order to pass the society The analysis of both the performance of responsibilities and the value of the company can lead to a bridge between the two to study the possible mechanism of action.Second,based on the theory of interests,resources,and transaction costs,the theoretical framework of research was constructed,and the research hypothesis was put forward.Thirdly,taking the listed companies in the pharmaceutical manufacturing industry in China for the period 2012-2016 as samples,with the help of the normative analysis method,qualitative and quantitative integration research methods,and empirical analysis methods,and then writing in accordance with the “theory analysis ?empirical test ? countermeasure advice”,in-depth The relationship between social responsibility and corporate value in the company's operations,the relationship between R&D investment and corporate value,and the relationship between social responsibility and R&D investment are analyzed.On this basis,R&D investment is further explored as an intermediary variable in social responsibility and corporate value.In the process of influence,what kind of mediating effect does it play,and from which to find out what kind of path the company's social responsibility is to affect the value of the company? The final conclusions show that good social responsibility performance can increase corporate value,and R&D investment plays a positive role in the relationship between the two,which further promotes the growth of corporate value.Therefore,this research explores the mechanism of social responsibility on corporate value,which in turn helps pharmaceutical manufacturing companies pay more attention to value creation in fulfilling their social responsibilities,increase the level of R&D investment,and achieve the goal of sustainable corporate development.