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Research On The Development Strategy Of Pudong Development Bank's Electronic Banking Business

Posted on:2019-04-25Degree:MasterType:Thesis
Country:ChinaCandidate:G H ZongFull Text:PDF
GTID:2429330548462592Subject:Business Administration
Abstract/Summary:PDF Full Text Request
E-bankings can provide users with more convenient services,so they have more loyal users.As for banks,we must paymore attention to them,and constantly do moreresearch on e-banking to provide more convenience for consumers.From the perspective of banks themselves,we should establish more scientific development plans based on their own characteristics to promote the continuous progress of E-bankings.This paper is a starting point that understand the related theories and combine with the real situation of PF bank.It is believed that PF bank's electronic banking has advantages in customer structure,transaction security and innovation of service.At the same time,electronic banking is the key strategic business of PF bank.In the process of providing e-banking service,the orientation of customers is not enough,and the interaction of customers is insufficient in the process of promoting the business.All these have hindered the development of the PF bank's electronic banking business.From the macro perspective,the development of the economy and the support of the national policy provide a strong guarantee for the development of electronic banks.The rapid development of science and technology provides an effective support for the development of electronic banks.The rapid development of the Internet and electronic commerce provides a new opportunity for the development of electronic banking.The dependence on the e-market makes it have a bigger market.But at the same time,because of the tighter regulatory policy,the increasing market competition among banks and other non-financial institutions,as well as the continuous progress of technology,more attention should be paid to the security of E-banking.From the perspective of the whole industry,we have a detailed understanding of e-banking,we even find out the problems and take corresponding measures.In this way,we can make the E-bank's security better guaranteed.PF bank should cooperate with non-financial enterprises and other strategic alliances to jointly promote the development of e-banking business.At the same time,we should integrate the e-banking channels,establish the business framework of SPBD+,combine Internet and AI technology and promote the development and application of business intelligence.For the development of PF bank's e-banking,we should pay more attention to e-banking.From the aspects of operation and service,we should strengthen professional training and improve rewards and punishments mechanism to effectively promote the development of the bank's electronic business.Effective incentives for employees can ensure that relevant strategies can be implemented and provide more opportunities for the development of the bank.
Keywords/Search Tags:PF bank, Electronic bank, Strategy, Differentiation
PDF Full Text Request
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