Community Marketing Online Of Yunnan Ethnic Tourism Brand

Nowadays,tourism has become more and more obvious in the social and economic development of our country.It has surpassed the scope and boundaries of an industry and gradually becomes a social topic.In the face of the change of the new normal,the development of tourism is bound to expand its own competitive advantage,development and spread their own special brand value,to adapt to the contemporary tourism market development trend of brand marketing,especially for the beginning of ethnic tourism.Facing a new generation of tourism consumers with strong independence and diversified demands in the market today,how to cause the tourism consumers of tourism scenic area and its brand personality cognition and psychology to grasp,to become an important subject for the development of modern tourism scenic brand;At the same time,with the extensive use of network economy under the network multimedia,and gradually make the information transfer between show relatively significant fragmentation characteristics,so the information transmitted to every consumer is no longer just a single way of traditional marketing integration,but gradually through the start and catering,accommodation,transportation,business enterprise groups such as online community,which is closely linked to market tourism brand marketing behavior gradually return to rise to the society as a whole level,so as to promote the upgrading of tourism brand,the improvement of industry layout,market to upgrading the tourism market of the product.It can be said that the unique characteristics of the tourism market have promoted the promotion of tourism brands in online community marketing with relatively convenient interactivity and communication.But it is worth mentioning that the rise of the online community is both an opportunity and a challenge for the construction and spread of brands in the tourism market.A certain extent,the network community of the convenience of the natural formation of the information openness,interactive and highly participatory significant features,has let every consumer is no longer a relatively single individual existence,but each individual can through the online community of reading information,comments and information sharing between each other,to make their relationship,community friends,tourism brand,establish contact,it also set off a tourism brand construction activities in the network community spread from object,content and strategy are improved in a timely manner.In this paper by means of networkcommunity and its marketing,on the basis of network marketing development present situation in our country,to Yunnan national tourism brand marketing in the online community as an example,through the propagation mode of network marketing,brand communication strategy and existing problems in the existing mode of analysis and research,for the construction of the national tourism brand to provide a new mode of transmission,and further for the Yunnan national tourism brand shaping and construction provide a theory basis for network marketing.