Study On The Role Of "Double Creation" On The Image Improvement Of Haikou Tourism Destination

In building a new era of the Hainan Free Trade Pilot Zone and the free port of trade with Chinese characteristics,China has established an international tourism and consumption center and an international tourism consumer destination,and has become an important carrier and key player for Hainan's development of tourism and modern service industries as its leading industries.It is crucial to promote the branding of Hainan International Tourism Island in depth,that is,to enhance the image of tourism destinations.As the capital city of Hainan Province,Haikou City is faced with unprecedented opportunities for development in its tourism industry.It also faces many real challenges.How to enhance the image of Haikou Tourism Destination has become one of the major realistic issues that need to be solved.In recent years,Haikou launched the "Dual Creation" activity(creating a national civilized city and establishing a national sanitary city)with the core theme of "renewing urbanization and modernization" as a key theme.Haikou not only comprehensively and systematically improved the natural,ecological,and human environment in Haikou,but also Directly enhanced the image of Haikou tourism destination,inject new vitality and new impetus into the development of Haikou tourism and related industries.Based on this,on the basis of fully drawing on the image of research destinations at home and abroad,the internal correlation between "Dual Creation" and the image of Haikou tourism destination is explored,and infrastructure,environmental construction,ecological protection,and traffic construction are taken as "Dual Creation".The common meeting points and research dimensions of the Haikou tourism destination image are used to study and analyze the impact of the "Dual Creation" campaign on the promotion of the tourism destination image.This is conducive to providing vivid examples for tourism destination image enhancement research and tourism purposes.The study of the image of the land has enriched the theoretical connotation.It also focused on the development of Haikou tourism destination image and its existing issues.It systematically revealed six prominent issues that currently affect Haikou tourism destination image enhancement:the overall quality of depositors needs to be improved,urban infrastructure needs to be strengthened,and the city appearance and environmental sanitation Needs to be improved,the urban environmental protection needs to be strengthened,the urban transportation network still needs further optimization,and the urban tourism resources need to be effectively developed.The sampling and data collection methods,questionnaire survey methods,and data analysis methods are mainly adopted,especially through projects.Analysis of the factors of change in number of tourists and tourists,analysis of optimal scale,regression analysis of optimal scale,analysis of reasons for better effects,analysis of reasons for ineffective results,and empirical analysis of Haikou tourist destination image after "Dual Creation" to obtain Haikou The image of tourism aims to enhance key strategies:to further optimize the tourism eco-environment;to further improve the tourism transport network system;to further promote the development of global tourism;to further develop new areas of tourism new business;to further enhance the popularity of tourism cities,reputation;further enhance the international Riverside Marina Garden City brand.