The Impact Of Corporate Reputation?Internal Control On Commercial Credit Financing

At present,our country is in the crucial year of deepening the overall reform.With the downward pressure on the economy,enterprises generally face the financing environment of "financing difficulties" and "financing costs." As a result,the business operation has become very difficult.The traditional financial financing has various constraints,It is more and more difficult for enterprises to obtain direct financing from the banks.As an important financing method to replace bank loans,commercial credit financing is crucial to enterprises.How to make good use of this financing method is crucial.As a long-term appraisal of enterprises by all stakeholders,corporate reputation affects suppliers' judgment on enterprises.Enterprises with good reputation will gain more trust from suppliers and obtain more commercial credit financing.At the same time,the continuous improvement of the internal control level of enterprises can enhance the corporate reputation,reduce the information asymmetry with suppliers,avoid agency problems,enhance the trust of suppliers and raise the level of commercial credit financing.Based on this,this article takes the 2013-2015 A-share listed companies in Shanghai and Shenzhen stock market as the research object to verify the relationship between corporate reputation and commercial credit and the regulatory effect of internal control on the relationship between corporate reputation and commercial credit.In this paper,we first use the literature research method to summarize the relevant theories of the three variables of business credit,corporate reputation and internal control,define their concepts separately and summarize the measurement of each variable.On this basis,the paper analyzes the relationship between corporate reputation and the level of commercial credit financing and the regulatory role of internal control,and puts forward hypotheses according to the analysis.Stata software was used to verify the relationship between corporate reputation and commercial credit financing by descriptive statistics,correlation analysis and multiple regression analysis on the collected sample data.Afterwards,the company joined the regulatory variables of internal control and corporate reputation Set up delivery items,level regression,toverify the regulatory role of internal control.Finally,based on the empirical conclusions,the research conclusions and policy recommendations are put forward.Empirical research shows that:(1)There is a significant positive correlation between corporate reputation and commercial credit financing;(2)Internal control has a positive effect on the relationship between corporate reputation and corporate commercial credit financing.Therefore,the enterprises can enhance the level of commercial credit by raising the corporate reputation and improving the effectiveness of internal control.The government should also strengthen the regulation of commercial credit financing activities,standardize the commercial credit financing order and provide a good financing environment for enterprises to solve Difficulties in corporate financing to help enterprises develop better.