Case Study On Microcredit Model Of Zhejiang E-commerce Bank

In recent years,the rapid development of Internet technology has changed the way people live.In the financial sector,the combination of finance and the Internet has greatly broadened the form of financial services.The development of P2 P,crowdfunding and other platforms has increased the way of financing.The loan requirement for Internet finance is often lower than that of traditional financial institutions.The rapid development of the Internet has led many small and micro enterprises to choose to operate online.E-commerce has become an important part of small and micro enterprises.As the country's largest e-commerce company,Alibaba builds a unique credit rating system based on the information it obtains,and provides loans to merchants on its platform.This combination of e-commerce and microcredit reduces transaction costs,and does not need guaranty.It can provide credit loans for merchants on e-commerce platforms.This article takes Zhejiang E-Commerce Bank's series of loan products “E-commerce Loan”as a research case.Through the comparative analysis of “E-commerce Loan”and other microcredit models,it discovers the advantages and problems of “E-commerce Loan” and makes a suggestion for the Internet Banking and government.Specifically,the research content of the article consists of four parts: The first part is the introduction.It introduces the research background and significance of the article and sorts the relevant literature of the article.Based on the existing research,this paper put forward the research content,research methods and the innovation points.The second part is the case presentation.It briefly introduces the concept of microcredit,analyzes the development background and development history of “E-commerce Loan”,introduces the representative loan product of “E-commerce Loan” and summarizes the loan procedures for “E-commerce Loan”.The third part is a case study,which analyzes the characteristics of “E-commerce Loan” model,compares “E-commerce Loan” with bank's microcredit,P2 P lending and loan products of small loan companies and analyzes the differences in their types of customers.,the sources of funding,and risk control.Based on comparative analysis,this paper proposes the advantages and problems of the “E-commerce Loan”.The fourth part is conclusions and suggestions.This article proposes suggestions for the development of internet banking and government supervision.The conclusions of this paper are as follows: First,the unique risk control method of microcredit for e-commerce can provide credit loans to merchants.Its loan requirement is lower.As the supplement of bank loans,it improve the structure of the financial system and also promote development of credit information system.Second,through the comparison of “E-commerce Loan” and other microcredit financing models,this paper finds that Online operation mode of microcredit for e-commerce greatly improves the efficiency of the loan,and most processes of review rely on computers.The manpower cost is very low and the transaction cost is greatly reduced.Therefore,microcredit for e-commerce has higher loan efficiency and lower transaction costs.Thirdly,based on the risk control system established by the platform merchant information,only the situation of the small and micro enterprises on the platform can be understood.Merchants of other platforms and offline micro and small enterprises cannot obtain loans from“E-commerce Loan”.The smaller scope limits the development of microcredit for e-commerce.