Research On The Influencial Factors Of Behavior Of Residential Household Financial Assets Allocation In China

In recent years,our country's economy is developing rapidly,and household wealth is more and more,and the household's allocation of wealth is no longer satisfied with the savings deposit.In addition,with the continuous enrichment of China's financial products and the continuous updating of the network conditions,the financial awareness of the household is gradually awakened.Study abroad of household financial assets to form a complete system,because of the lack of data on the micro authority,household financial assets choice very slowly until 2011,Southwestern University of Finance and Economics established China household financial survey data research center,provides authoritative data on household financial assets is gradually enriched.In order to further study the behavior of household financial asset selection in China,we first add variables such as social interaction and annual consumption expenditure into explanatory variables,and add two assets of gold and loan in the explanatory variable risk financial assets.Secondly,the theory of behavioral finance is introduced into the theory.This paper focuses on the influencing factors of household financial assets choice behavior,borrow China household financial survey data in 2011,using literature research,theoretical analysis,structure analysis and empirical analysis of research methods,literature review,research along the logic of theory analysis,structure analysis,empirical analysis,conclusions and policy recommendations.The study concluded that: first,our household overall preference without risk of financial assets,the risk of financial assets participation rate and depth are very low;second,income level,education,income and consumption in consumer spending,risk preference and household investment risk of financial assets has positive correlation.The head of the household,household size,expected interest rate,risk aversion,region,country and household involved in the risk of financial assets.Educational background,expected interest rate,sex,annual income,annual consumption expenditure and annual transfer expenditure are positively related to household participation in risk-free financial assets.Health status,household size,risk aversion,and the household to participate in rural areas,without the risk of financial investment is negatively related;third,education,annual income,transfer expenditure,transfer income,consumption expenditure,risk preference and household involvement in the risk of financial assets is positively related to the depth of.Physical status,household size,region,risk aversion,and rural and household involvement in the risk of financial assets are negatively correlated.The depth of region,risk aversion,rural and household participation in riskless financial assets is positively related.Physical status,educational background,annual income,annual transfer expenditure,annual consumption expenditure,risk preference and household participation in risk free financial assets are negatively correlated.According to the research conclusion,the following suggestions are given: building diversified financial products,improving information disclosure and disclosure system,strengthening the popularization of financial knowledge,and improving the social security system.