A Study On The Mode Of "Three Industry Integration" In Rural Areas Based On The Perspective Of New Management Entities

China is a big agricultural country,and the agricultural problem is always the key issue of China's social and economic progress.It is the foundation of national economy,and it is related to all aspects of national security and social livelihood.No.1 in 2006,the central emphasis on the development of multifunctional agriculture,agricultural connotation and the value of social function extends continuously,on the basis of the planting and raising agricultural circular agriculture,leisure agriculture,such as a new form of agricultural emerge,agriculture is the external function has been revealed.Revitalization strategy in the country put forward by Nineteen of the communist party of China mentioned that,"Prosperous industry,ecological livable,local custom civilization,effective governance,rich life" policy,prosperity is the foundation,agriculture is the foundation of the rural industry,and it also emphasizes the extension of the industrial chain and the exploration and expansion of the value chain based on agriculture,so as to increase farmers income and promote the overall coordinated development of rural areas.And the"Three Industry Integration in Rural" just conform to the requirements for the development of connotation,as the central issued a series of related documents and people from all walks of life's practice research,"the Three Industry Integration" become a new focus in the development of rural.This paper combines the research results,put the agricultural"Internet +" proposed by the central document as an important means of rural revitalization strategy applied in "Three Industry Integration in Rural" of Nanan X township of Fujian in the study of the patterns,Using transaction cost theory and industrial integration theory,from the perspective of the new business entity,combined with the development status of X rural area in Nanan city,with "cooperative,family farm and agribusiness enterprise" as the research content,adding "government administrative body",and two main contents contains the“"Internet +"tool,which is fair.To explore the development mechanism of the new operating subject in X township of nanan city,And build the farmers professional co-operatives,family farms,agricultural enterprises and government "fusion participation,'Internet +' guest services platform" as the link of "Three Industry Integrationz in rural" development pattern.And on the basis of the research is put forward in view of the X township countermeasures and suggestions to the development of the Three Industry Integration:improve the policy guarantee system,complete new management function,strengthen the "Internet +" tools,and increase the publicity efforts,so as to promote the integrated development of the Three Industry Integration in X township.Finally,starting from X township cases,extracting its development experience and summarize article:first,at the early stages of the resources integration,the government provided by the risk-free asset is an important factor to activate Three Industry Integration in regional,the payment of market cost in the early stage has certain promotion and guarantee effect to development of each subject.Secondly,in a certain range of rural society,especially in the society of the familiar,New Management entities participation in development,to form stable relations of cooperation,will generate additional revenue,form the organizational rent,it will be conducive to further promote the development of productivity,drive more vast farmers organized to participate in the Three Industry Integration in rural areas development.Third,in the front of the government to pay the cost of the transaction,the Internet which has an endogenous equity tool is a relatively plain area,and the Internet has opened up the access to the mountains countryside to the outside market,and to some extent,it's an important way to promote the rapid growth of the region.It is an important way to promote the rapid development of mountainous areas,and further promote the integration of urban and rural areas and achieve the ultimate goal of the integration of the "Three Industry Integrationz in rural"?...