Strategy Research On The Development Of The Dragon Pay Of China Construction Bank Hunan Branch

In recent years,the rise and rapid development of internet finance is constantly changing people's consumption habits and financial needs.Alipay,WeChat,and Tenpay's payment platforms break through the traditional payment and settlement procedures with their convenient,fast,and intelligent solutions.They have been widely loved by customers,and have shown rapid growth in our country.In addition,they gradually taking up the bank's market space,posing a certain threat to the banking industry.The continuous growth of market entrants and the emergence of an endless stream of new products,Posed a threaten on our e-banking business.Therefore,in order to obtain a competitive advantage,China Construction Bank launched the Dragon Pay product.The purpose of this paper is to analyze the competitive environment of the Bank's expansion of the Dragon Pay and provide some effective sug gestions to this business,so as to improve the utilization rate and the brand image of the Dragon Pay.This article collected a large amount of relevant literatures on the development of mobile payment at our country and abroad,and according to the theory of strategic management,studied the development of the dragon payment business of the Hunan Branch of China Construction Bank,collected and learned the experience s of foreign mobile payment services,In order to give some relevant advices to the development of Dragon Pay.This article uses SWOT analysisand other strategic analysis methods,analyzed the interior and exterior environment and competitors.We need to combine with customers,human resources,material resources,and convergence of the industrial chain.We should pay more attention to customer experiences,create a financial ecosystem,strengthen risk control,provide comprehensive quality services,and create brand effect,so as to achieve the goal of rapid and sustainable development of Dragon Pay.