Optimization Of Omni Channel Marketing Model In PDG Company

Today's apparel market is accompanied by the escalation of consumption and the rise of new-generation consumers,entering a situation of diversification and internationalization,intensified competition and more mature.In this industry background,the Chinese garment enterprises have always had a strong sense of reform in the wave of the whole channel,they have the courage to try based on their own situation.PDG as a retail-oriented clothing company,and actively explore the "street shops,department stores Shopping malls,shopping centers,online sales as the core of the four-wheel drive," the omnichannel marketing model.However,through the analysis of this article,we found that in the actual operation process,PDG focused on expanding the scale of online channels and the number of offline channels,and did not realize the integration of online and offline:first,online and offline their own way,with low degree of information sharing,price wars lead to vicious competition;the second is the consumer and business information asymmetry,online channels did not play the role of publicity and push,the line did not play the role of fitting room;third order processing channels,opaque stock,Logistics cost is high,time is long for these problems,this paper proposes to build PDG OCSS omni-channel management system to achieve clerk distribution,business assessment,multi-channel order unified management,to resolve the online and offline conflicts;SOLOMO needs to establish a full-channel value chain to improve Consumers perceive and create effective demand.Integrate PDG's supply chain to help companies realize vertical management of product planning,design and development,manufacturing procurement,order processing and logistics and distribution,reduce intermediate links,shorten the supply chain and achieve efficient supply.