Studies On International Business Development Strategy Of J Bank Chuzhou Branch

Under the impetus of global economic integration and reform and opening up,China has become the world's second largest economy,forming an export-oriented economic system.In this macro context,international business began to be valued by commercial banks.On the one hand,China economy and finance in transition,the process of internationalization of the RMB and Chinese enterprises to "go out" to provide an opportunity for the development of international business,on the other hand,the pace of domestic financial reform accelerated,including the interest rate market,financial policy potential produced great threat to traditional banking,this change makes the importance of international the business is getting more and more obvious.By developing international business,banks can promote other business development,diversify their risks and diversify their sources of profits.At present,the international economic downturn and the domestic economic downturn and production process problems lead to international commercial banking business volume dropped significantly,at the same time,industry competition,the market situation is grim,how J Bank branch in Chuzhou City,to cope with the changing situation,seek development in the competition,the author determines the future development strategy and security strategy successful implementation strategy through specific the research of system analysis.First of all,analyzing the international business theory and strategic management theory two theory,the integration of domestic and international literature review,provide the theoretical basis for this research at the same time,the study of the same domain data of major commercial banks as the research data,combined with the PEST model,Potter fiveforces model,SWOT model in-depth analysis of the external environment and the enterprise the internal environment,the effective combination of many factors through the GE matrix to determine the enterprise development strategy for SO(advantage opportunity)strategy,and from the organizational structure,internal construction,system improvement,personnel training,marketing strategy and risk control are six aspects of specific operational recommendations.This paper aims to study the J Bank of Chuzhou City branch of the international business development strategy,to promote the good momentum of growth,maintain the J Bank of Chuzhou City branch of the international business competitiveness,the successful implementation of the internationalization of transformation and development.