Research On The Optimization Of INKE Webcast Business Model

With the popularization of mobile devices,the reduction of traffic tariffs and the improvement of technologies,literature,music,video and games under the pan-entertainment ecosystem are all being tried on the webcast form.Recently,the network broadcast industry has become another blue ocean of the Internet content industry.It has rapidly developed into an all-media content model integrating text,audio and video,giving users a more complete experience.Webcast is the focal point for the development of various types of capital in 2016.Yingke is its typical representative.Studies have shown that its transformation is a combination of continuous innovation and intermittent disruptive innovation.It is not Christianson's so-called "subversive innovation." On the other hand,its lack of guidance and regulation of users from the very beginning in its business model framework leaves operational gray spaces for anchors,anchor associations and platforms.This problem is widespread in the webcast format.This article focuses on the definition content,market background and industry development status of the webcasting platform,and takes the live broadcasting APP as the main research object,conducts research and analysis on its existing business model and problems in its development,and integrates the excellent competitor tiger toothcasting APP Business model and management requirements of relevant laws and regulations,put forward the optimization measures of business model and related countermeasures and suggestions.