Research On The Effect Of Corporate Social Responsibility On The Quality Of Accounting Information

With the exposure of a series of corporate scandals,the issue of corporate social responsibility has attracted the attention of academia,media,government and the public.These problems are attributed to the lack of corporate sense of morality and responsibility.Accounting information,as a key link of internal and external communication,is related to the correctness of decisions made by investors,creditors and other related parties,and affects the interest of stakeholders.Therefore,the lack of awareness of corporate ethics and responsibilities makes it impossible for stakeholders to start thinking and questioning whether financial reports released by companies are real and objective.Based on this,whether the active implementation of corporate social responsibility will promote the improvement of the quality of accounting information is a problem discussed in this study.The current research findings on this issue mainly support the two aspects of ethics and support opportunism,and have not formed a unified conclusion.Considering that the corporate strategy content will be continuously adjusted along with the development of the enterprise,the same applies to the corporate social responsibility implementation strategy and the financial report surplus adjustment method.Therefore,in the study,the company life cycle variables are added to consider the time influence factors.So,firstly,by reviewing and summarizing the related research results,clear myself research perspective;then discussed the current status of corporate social responsibility and the quality of accounting information;then select the gem to conduct an empirical study on 2013-2016 years of financial data of a total of 633 enterprises,which use the real earnings management to measure the reliability of accounting information quality,use seven aspects performance to measure corporate social responsibility,enterprise life cycle model is divided by the cash flow control,choose earnings per share,the total assets of the enterprise,asset liability ratio,liquidity ratio,operating income of three compound annual growth rate,accounts payable turnover as controlled variable.Through empirical research,we get the following conclusions: corporate social responsibility is positively correlated with earnings management,that is,negatively related to the quality of accounting information.Enterprises will perform earnings modification by actively performing social responsibilities as a shelter.Adding theadjustment variable-the enterprise life cycle,the empirical results show that the influence in the mature stage of the negative is less than the recession enterprises and growth enterprises,in recession and the growth stage of the enterprise would make their own social responsibility as a bunker to divert public attention for earnings manipulation space for yourself more.Based on the conclusions of this paper we give following suggestions: the government in the social responsibility and the quality of accounting information plays a leading role,and actively improve the relevant laws and regulations;the enterprise should improve the internal governance structure,optimize the development strategy,and supervise enterprises to actively fulfill their social responsibilities,to ensure that accounting information is true and accurate;stakeholders could polish their own eyes,don't be blinded by the enterprise information transfered to external audit;auditer try their beast to find internal financial enterprises identify issues.There are two points about this article's innovation: First,the innovation of the research perspective.Taking into account the different life cycle of the company,the pressure on the company is different,and the strategy formulation is different too.Therefore,the life cycle variables of the company is added to the research.Second,the innovation of the research conclusion.Through empirical research,it is concluded that corporate social responsibility leads to a reduction in the quality of accounting information.After adding the time variable,it is found that the reduction effect have difference in different stages.