Research On Retail Business Transformation Of ZZ Bank

With the further deepening of economic globalization and the rapid development of information technology,China's economy is developing at a high speed and the income level of the people is constantly rising,which has led to the expansion of its banking sector.However,under the background of financial deregulation and interest rate marketization,the development of domestic commercial banks is facing huge challenges,and the traditional profit model,which relies mainly on profit margin as a source of profit,can not be sustained.According to the development experience of foreign countries,commercial banking retail business has been recognized and made rapid development because of its stability and risk dispersion.In recent years,domestic commercial banks have gradually realized the importance of retail business and accelerated the pace of retail business development,while many problems exist in the traditional domestic retail business seriously hinder the development of retail business,retail transformation is imperative.This paper mainly studies the problems encountered by ZZ Bank in the retail transformation and its countermeasures.Firstly,according to the problems to be studied,this paper expatiates the background and significance of the topic,gives a literature overview of the research on the development and transformation of the retail business of commercial banks,and puts forward the research ideas and contents of this paper.Secondly,the paper introduces the basic situation of ZZ Bank and its current operating status and operating index.By analyzing the political,economic,social and technical situation of ZZ Bank,it analyzes the advantages and disadvantages of ZZ Bank and the opportunities and threats in the development process.Then the paper analyzes the problems and reasons in the process of ZZ bank retail transformation,and then puts forward the countermeasures for ZZ bank retail business development.Finally,the conclusion of this paper is put forward.In this paper,ZZ Bank is faced with severe internal and external situation,accelerating the retail business transformation has become its inevitable choice,Only under the new situation can the business structure be adjusted,through scientific growth of savings deposits,development of wealth management business,innovation of asset business,credit card business,improvement of risk management and approval model optimization,enhancement of team building,and so on,achieve the successful transformation of retail business,form the core competence and sustainable development ability,so as to stand out in the fierce market competition.