Research On Commercial Bank Credit Card Business Innovation From The Perspective Of Consumer Finance

As one of the three key factors in stimulating economic growth,consumption plays an irreplaceable role in economic growth.With the rapid development of the economy,the daily consumption scale of residents in our country is also constantly expanding,and the consumption structure has also witnessed diversified development.As one of the most commonly used consumer tools for Chinese residents,credit cards also play an important role in promoting the development of consumer finance.However,with the development of consumer finance,major consumer financial institutions have mushroomed.Various types of consumer financial products such as Ant check later and Jingdong white check have caused stringent challenges to the bank's credit card business.In this context,this paper first analyzes the status quo of China's credit card business,and the function mechanism of consumer finance and credit card business innovation is expounded.Defining the status and role of credit card business in consumer finance is obtained,and finds out the problems existing in China's credit card and the enormous challenges it faces.Then taking China Merchants Bank as a case to analyze the basic situation and innovation process of the credit card business,the advantages and disadvantages of the credit card business of China Merchants Bank in the banking industry are obtained,and corresponding countermeasures and suggestions are proposed.Finally,the article proposes corresponding countermeasures and suggestions for the entire banking industry to innovate on credit card business,including trading method innovation product innovation,innovation of marketing channels,and strengthening of risk control.At the same time,it will be developed jointly with the Internet and high-tech.