| China's economy has shifted from the high speed growth stage to the high quality development stage,and is in the process of changing the development mode,optimizing the economic structure and transforming the momentum of growth.In this situation,traditional enterprises must adapt to the development trend and take the road of transformation and upgrading in order to realize sustainable and healthy development.The cost control problem in the transformation and upgrading becomes a challenge of enterprise development.In order to effectively control the cost,the enterprise managers should have a clear and clear understanding of the natural state.In recent years,scholars through the empirical study found that the cost varies with the changes in the business is not a traditional into linear relation in the theory of nature,the cost of the marginal rate of change in volume changes in different directions with asymmetry,namely cost stickiness.This paper reviews and combs the causes and influencing factors of cost stickiness,combined with contract theory,efficiency theory,asset specificity theory and organization redundancy theory,taking SANY of the leading company of construction machinery industry as an example,studied the influencing factors and control measures of SANY cost stickiness.In this paper,the existence of cost stickiness is tested by using the cost and income data of SANY 2002-2016 years,and the existence of its cost stickiness is verified.Secondly,combining the industry attribute of the SANY and the internal structure of the company,this paper discusses the influence of the five factors,such as macro-economic situation,asset structure,capital structure,capital density and human capital.On this basis,a regression model was established to examine the effects of five factors.The empirical results show that the growth rate of GDP,the cash,fixed asset ratio,asset density and the ratio of assets to liabilities will enhance the cost stickiness of SANY,while the liquidity ratio weakens the cost stickiness.Based on the effect of cost stickiness,the effect of fixed assets ratio on SANY cost stickiness is most obvious,followed by macro-economic environment,and liquidity ratio has weaker effect on cost stickiness.Finally,this paper analyzes the concrete measures taken by SANY in the period of enterprise transformation to improve the cost stickiness,for example: In order to deal with the low macroeconomic environment,SANY actively promote internationalization strategy to achieve capacity transfer,accelerate the recovery of receivables to improve liquidity and optimize asset structure;reduce capital expenditure and manpower expenditure From research and development,sales,manufacturing and other lines to control the cost,the use of lean thinking,the use of Internet technology,large data,cloud services,mobile applications and other technologies to enhance the level of information to reduce the total cost.The aim is to provide new ideas for improving the company's performance and identifying the useful information in the transition period. |
