Research On Customer Relationship Management In Commercial Banks

With the rapid development of China's economy,great changes have been made in the financial services industry.The advantages of our commercial banks lie in the large number of branches and outlets,and the wide geographical distribution.With the development of information technology,this advantage will not be obvious.In addition,with the continuous improvement of the financial knowledge of our individual customers and the enhancement of the financial identification ability,customers have many choices when they are dealing with business,so that the customers enhance the right to compete with banks.Due to the change of external environment,China's banking industry needs more customer centered,and uses all kinds of theories,methods and tools of customer relationship management to serve customers.At present,the banking industry generally uses the management concept of customer relationship management to change the relationship between banks and customers,and enhance the core competitiveness,profitability and profitability of banks.On the basis of a large number of domestic and foreign professional papers and documents,this paper refines the improvement measures of C bank SZ branch to solve the CRM problem.This is a further theoretical study of C bank SZ branch's implementation of customer relationship management.It is based on improving the current situation of customer relationship management,and promoting the healthy and sustainable development of C bank SZ branch.At the same time,it provides reference and reference for the banking industry to improve the method and ability of customer relationship management.