| With the deepening of marketing concept,story marketing gets more and more attention.Because of the unique cultural characteristics of traditional Chinese medicine enterprises,the strategy of story marketing is increasingly popular.Based on the story of marketing and enterprise brand of Chinese medicine in particular,Chinese medicine enterprise brand story marketing strategy,traditional Chinese medicine brand marketing problem analysis of the three research perspective,comprehensive discussion and reading the story of TCM enterprise brand marketing strategy.This paper analyses the intension of the story marketing and brand image features of traditional Chinese medicine to find out the correspondency of both and establish contact,using the case study auxiliary illustrates basic strategy of enterprise brand story marketing of traditional Chinese medicine.And summarizes the present TCM enterprises by analyzing processing brand marketing limitations and problems of the story,at the same time puts forward some countermeasures to improve sex,namely,traditional Chinese medicine enterprise shall keep the core story and looking brand new meaning.The emerging Chinese medicine enterprises should establish brand positioning and integrate the stories into the brand.It is hoped that the proposed countermeasures can bring some reference significance to Chinese medicine enterprises. |
