Research On Operation And Management Of Commercial Real Estate Project

The real estate economy has been an important engine of economic development because of its strong industrial driving effect.Residential real estate after years of development,the current growth rate into a relatively stable stage.By contrast in commercial real estate projects,due to the constant expansion of business enterprises at home and abroad,stimulating domestic demand of macro policy,people yearning for a better life,commercial real estate project is demand increased significantly,showed the development of adequate strength,unlimited opportunities for development and good development trend.Therefore,many residential real estate developers actively seek change,start to develop,manage commercial real estate project transformation.However,due to the lack of professional theoretical knowledge and practical experience in the whole process of the operation and management of commercial real estate projects by the developers after the transformation,there is a phenomenon of heavy development,light management or poor management.Based on this background,the author revolves around the theoretical concept of commercial real estate projects,developing process,etc.,in yanbian HD plaza commercial real estate project,for example is analyzed,further study of China's commercial real estate project operation management related knowledge.Yanji city is the capital of Yanbian Korean autonomous prefecture,was the only one in my 30 national minority autonomous prefecture of a country "three cities" region,the local residents' consumption level is high,commercial real estate project development prospect is good.This paper instance-HD plaza is located in the center of yanji city the most prosperous area,invest in the collection of Korean cosmetic surgery hospital,beauty salon,Korea stomatological hospital,restaurant,fitness club,a food court,bread confined center,maternal and child supplies store formats,experience formats,covering products such as service forms,and other forms of commercial real estate projects,aims to obtain better economic profits.But as a result of the HD square commercial real estate projects,in the early stage of the market research,planning,market positioning,investment mode,use of talents,brand marketing not combined with the actual situation,adjust measures to local conditions to develop operating management mode,operation planning,positioning,management and so on related measures not enough science,result in operational management of the square and did not achieve the desired ideal effect.Through combing the scholars at home and abroad research of commercial real estate project,analyzes the present stage of China's commercial real estate project development experience,operational management,as well as in the developed countries of commercial real estate project development and operation measures for the administration of the commercial real estate in Yanbian Korean autonomous prefecture,HD square project as an example,the paper explains the reality of the operational management,internal condition,deeply analyze the project operation management from a business orientation,project attract,investment promotion and capital introduction,operation management,use of talents,brand marketing content,item by item analysis and reference of the existing theory achievement,summarized in the process of extracting commercial real estate project operation management and how should the solution of existing problems,efforts on commercial real estate project operation management systematic,comprehensive and targeted research,promote the commercial real estate project operation management more in line with the reality,further enrich people's perception of commercial real estate project operation management.