Research On Risk Control Management Of Television Project Credit Of Nj Bank Hangzhou Branch

In the "13th Five-Year plan",the Chinese government explicitly called for accelerating the development of the modern cultural industry.As one of China's most important economic and cultural development bases,Zhejiang has been developing rapidly in the cultural industry in recent years.In particular,the film and television culture industry has formed a perfect industrial chain development structure,but at present,the film and TV industry also has a lot of bad fire,blind investment,less quality films and so on,and the film market of homogeneity and low production is overflowing,so that only 50% of the films completed are open to public distribution channels.The creation of box office performance is less than 30%,and the film industry is full of uncertainty and at high risk.From the perspective of risk assessment,control and prevention,TV drama projects are more suitable for NJ bank Hangzhou branch to carry out credit business.Therefore,this article will take the TV drama industry in the film and television industry as the object of this study.The main contents of this paper are as follows:(1)credit risk management theory,from the credit risk prevention concept,type,basic characteristics and prevention procedures from four angles to learn and research;(2)the current situation and trend of the development of the TV industry in China are mainly summarized from the development status,characteristics and development trend of the industry.(3)the present situation of the credit service development of the TV play project of the NJ Bank of Hangzhou branch,starting with the business development of 2011-2017 years,and studying the external risks and internal problems.(4)put forward the design of the wind control system for the television project of NJ bank Hangzhou branch,from the wind control principle,the setting of borrower's credit.,the risk classification level definition,the setting of the loan ginseng illumination standard and the setting of borrower's credit.From the perspective of practical effect,2018 has produced some positive effects,reflecting the value of the wind control management system designed in this paper.