Study On The Problems And Countermeasures Of Branding In Riuchang Temporal Yam

In recent years,our country's agricultural branding has had a remarkable success,and it has been beginning to explore the path of brand building,which is a regional public brand,enterprise brand and product brand?At present,the total number of "three products one scale"(pollution-free agricultural products,green food,organic agricultural products and agricultural products)has reached 107,000,The sampling rate is over 98%,accounting for 90% of exported agricultural products,and the certified products account for 36% of the total amount of edible agricultural products,which is determined to be more than 500 million mu?Industrial and commercial,quality inspection and other departments "well-known trademark" and "famous trademark" series authentication,well-known brand evaluation and cultivation synchronous development.A number of well-known brands such as luochuan apple,gannan navel orange,shouguang vegetable and meixian kiwi have stood out in the market competition.Brand agricultural products have become the leading products to drive consumption and expand export.At the same time,there are still some problems in the construction of agricultural brand in China.Such as lack of planning and coordination,outstanding brand "small,mixed and disorderly" problems,some brand management main body weak,bad brand market operation environment,etc.,have become restraints on the development of agricultural brand,is an urgent need to highlight key,comprehensive ShiCe,resolved as soon as possible.Temporal yam as an area of green agricultural products,It has a reputation in the local area,But expand area,popularity is low.This paper aims at analyzing the low brand of ruichang mountain medicine.Problems existing in the branding process.To study and summarize the success of the brand in the market in the present market,And through the questionnaire?The interview method and other research methods are used to explore the problems of the brand development process of ruichang mountain medicine and the corresponding countermeasures.It provides some reference and theoretical basis for the development of the brand in ruichang mountain medicine area.