Study On Analysis And Strategy Of International Competitiveness Of China Textile Industry

Textile industry is one of the traditional pillar industries in our country.Since the global financial crisis,China's textile industry has faced various opportunities and challenges.What is the current status of international competitiveness of China's textile industry?How to improve the international competitiveness of the textile industry?Based on the research object of China's textile industry,this paper reviews the research on the international competitiveness of textile industry.At the same time,combining comparative advantage theory and competitive advantage theory,the international competitiveness of textile industry is analyzed theoretically.On this basis,analyzes the present situation of our textile industry,using porter's diamond system,from the production factor conditions,demand conditions,support and related industries,enterprise strategy,structure and competition,opportunities and government in six aspects,such as the international competitiveness of textile industry present situation were analyzed.Followed by the trade competitiveness index,revealed comparative advantage index to measure level of the international competitiveness of textile industry in China,it is concluded that China's textile industry international competitiveness,but the international competitiveness is not strong,there is room to improve the conclusion,with the diamond system analysis.Based on the analysis of the present situation and the conclusion of the data,the paper puts forward some countemeasures from the three aspects of country,industry and enterprise.At the national level,it is suggested that the government should establish a good international environment,make good use of international trade rules,encourage innovation and development of enterprises,attach importance to export technical barriers and optimize the textile industry chain.At the industry level,it is recommended that the industry can effectively play a role of industry association,to set up the international trade early warning mechanism,promote transformation and upgrading of textile industry,textile industry joint brand,promote the textile industry education and training;At the enterprise level,it is recommended to improve the management level of enterprises,strengthen the development of textile technology,vigorously develop the brand strategy,attach great importance to the cultivation of textile talents,and further expand the international market.