Research On The Top Luxury Marketing In Tianjin

Along with the rapid economic growth in Tianjin,the city and outside the high-end consumers have a higher level of demand for housing,this year prices rise rapidly,the mansion has become more popular niche products,high-end luxury as one of luxury goods,which also has the characteristics of luxury goods group A,according to the geographic location and development projects plots of landscape view and government planning requirements,A will build into residential high-grade luxury,a living symbol in your area.In order to do a good job of marketing,the author studied the classic marketing theory,and the application of marketing theory in the field of real estate.Because of the tremendous changes in the real estate market in China,the application of marketing theory in the real estate market is also different.For the current rise of luxury,we must have a strong strength of the company in accordance with changes in market conditions,combined with the basic theory of 4P and the current network marketing theory and other new theories to promote.The real estate industry involves many aspects,vulnerable to outside influence policy,these years the overall heat of the industry is quite high,although the country from the overall control of housing prices,but a second city center city housing prices continued to rise,will bring potential benefits to the enterprise.If the entire value chain from the point of view of the process,the planning of the building should be a certain planning.How to meet the needs of high-end consumer groups,the establishment of a reasonable sales channels,is the core content of the real estate business must be considered.If we observe the real estate companies in the marketing of different,I believe that the following aspects: first,different marketing channels.Real estate enterprises to establish high-end sales channels,commissioned to engage in luxury sales of the intermediary,but also with its own members to expand the network of people to promote business.Two is the promotion of different,promotion focus on soft marketing,in a certain circle of publicity.Three different pricing,luxury pricing is different from ordinary commodities and residential,pricing has a special law and flexibility.For luxury marketing this article has a study of the characteristics of the follow-up service is a special exposition.Luxury occupants are very concerned about the quality of life in all aspects of property services,community life has different requirements.Real estate companies should pay attention to meet the needs of customers in this area,the owners to create a warm living environment.With these years,Tianjin has been building luxury,luxury marketing must follow a fixed pattern,to maximize the profits of real estate companies.