Marketing Strategy Research Of Jiangnan Cloud Platform

At present,China's e-commerce has been the rapid development,and produce the industry giants,which explore the "Jiangnan cloud business" platform marketing,both opportunities and challenges,the future of sustainable marketing worth the wait.Jiangnan Yun is a business paper media DM magazines and sales of people's livelihood media and e-commerce integrated enterprise,relying on "Jiangnan Metropolis" paper media brand influence,is currently steady development of e-commerce platform,and strive to differentiate marketing Strategy promotion.But "Jiangnan cloud business" platform and China's mainstream e-commerce enterprises,such as Taobao,Jingdong,there is a big gap,so how to increase the platform of marketing efforts to achieve greater marketing effectiveness,"Jiangnan cloud" platform network marketing The current reality of the subject.Based on this,this article through the "Jiangnan cloud" platform marketing situation and environment analysis,according to the marketing strategy theory,put forward the corresponding marketing strategy and implementation of security measures,help in the "Jiangnan cloud" platform marketing better and faster development.In this paper,"Jiangnan cloud business" platform marketing as a case,with reference to a large number of literature,will be in accordance with the "collection theory ? status analysis ? environmental analysis ? strategy design ? implementation of security" research and analysis ideas continue to advance.The first part of this paper is the introduction,introduces the background and significance of the study,the status quo of research at home and abroad,the relevant theoretical review,the main content of the study,research methods and technical routes;the second part of this paper,"Jiangnan cloud" platform marketing This paper analyzes the marketing environment of "Jiangnan Yunshang" platform from the macro-environment and industry environment,and analyzes the marketing environment of "Jiangnan Yunshang" platform by SWOT.The third part of this paper analyzes the marketing environment of "Jiangnan Yunshang" platform,and points out that the marketing environment is not clear,In the fourth part,from the perspective of STP and 4P,this paper puts forward the strategies of marketing strategy of "Jiangnan Yunshang" platform,which should be based on ST strategy,that is,differentiated strategy,This paper puts forward the marketing strategy design of "Jiangnan Yunshang" platform,which should be located in retired senior citizens over 50 years old,female from 30 to 50 years old,and keep reading habits,institutions and enterprises,Honggu Tan area and East Lake West Lake old city Channel optimization,accurate marketing strategy;the fifth part,from the organization,customer relations,financial resources,corporate culture point of view,proposed "Jiangnan cloud business" platform Marketing strategy implementation of security recommendations,in order to promote the "Jiangnan cloud" platform marketing strategic objectives,"Jiangnan cloud" platform to build the Yangtze River Delta region and even the domestic online retailers in the leader.