The Marketing Strategy Of Empire Resort In Vietnam

With the vigorous development of cross-border tourism in the world,the development of tourism real estate are in the spring.Compared with China,Vietnamese high-quality coastline are world famous;It's market of real estate is gradually developed and open to foreigners;and it's geographical advantage and natural scenery has attracted numerous foreign tourist.Empire Resort Center in Vietnam is nearby Da Nang beach,which is a set of villas,apartments and hotel in the integrated resort center.HUASHI as for General contractor will be responsible for design,construction and procurement which can provide much convenience for the study of marketing strategy.Through studying of the imperial project's marketing strategy,then combined with China's tourism real estate to develop China's tourism real estate learning from the relevant theory.Empire Resort Center in Vietnam is regarded as a case for studying in this thesis.Firstly,elaborating the related theory of this thesis,summary the main contents of the project,analysis the related environmental market,analysis the use of Competitor's project,investigate of market demand,through the surveys of market to determine the market's orientation,Then focus on the marketing strategy of the project through the 6P marketing strategy and the STP marketing strategy.Finally,according to the results of marketing strategy,we will establish safeguard measures to ensure the implementation of marketing activities.The marketing strategy of Vietnam Empire Project is practical,innovative and unique which is similar to China's tourism real estate,so the project aims to provide theoretical basis for China's tourism real estate.