Report Of Investigation And Analysis On The Consumption Behavior Of Residents In Shenyang City

With the rapid development in recent years,Shenyang Economic and commercial situation has undergone great changes,such as the construction of a Shopping malls earlier Shenyang New World can say is that the original high-end consumer advertised,but now being closed down due to various reasons alterations,new Mart's big business,Isetan is simply out of the Shenyang market,there are many more in the name of the mall is in the business promotion of the brand,which cause us to think,on the one hand with the pressure of competition in the industry Meanwhile,the other is unaware of their customer groups,in fact,with the inter-industry competition in the final analysis than the group of customers who have more,so a more accurate understanding of consumer demand for business and consumer psychology is most necessary.In this study,Shenyang permanent residents as the object in the form of interviews and questionnaires,refer to relevant literature data,combined with survey data for quantitative and qualitative analysis of consumer behavior in Shenyang conditions for a more comprehensive investigation and analysis and research.Excluding invalid questionnaires,the effective data analyzed.Through the questionnaire data analysis summed Shenyang consumers in leisure,shopping preferences site selection,shopping frequency,shopping hours,transportation,willing to spend time and personal monthly amount of consumption,purchase category,purchase decision factors and food consumption habits preference laws in these areas that the vitality of Shenyang consumer spending have strong spending power,requiring consumer sites and comfortable environment,convenient,clean tastes good dining options and classified according to the characteristics of different consumer groups in the main power consumption,here is mainly based on the consumer 's age,monthly income and occupation is characterized by further analysis of results : between the ages of 20-50 years old and 3000-8000 yuan monthly income consumers as the main force of consumption,each businesses try to attract consumers.According to the Shenyang consumer spending habits,the merchant made the following recommendations: Reasonable price,reasonable prices and accurate positioning enables consumers to accept psychologically approved products;improve shopping convenience,consumers seeking convenient psychological aspect has become increasingly prominent in the shopping;create a good shopping environment,the shopping environment the pros and cons of the consumer buying process has many psychological feelings influence;enhance service awareness,enabling consumers to leave an impressive shopping experience in the shopping process;understand the consumer psychology,which is particularly important in the food and beverage industry;ensure product quality and diversity,consumers are generally more concerned about this issue;rich entertainment and leisure projects,to meet the growing spiritual and cultural needs.