Financial Risk Management Research Of New Century Hotel Group

Since the reform and opening-up of our country,along with the economic growth and tourism development in China,hotel industry has experienced a development cycle?In recent years,inbound and domestic tourism has kept average annual growth rate of 8-9%?Particularly,while The Eighteenth Session of People's Congress first proposed the goal of urban and rural residents' per income doubled in 2020,consumption will continue to maintain rapid growth in the future?All these will lead to a increased demand for hotels?According to the hotel industry characteristics,high-star hotel industry is a sensitive industry,which means it's vulnerable to external economic environment and the change of the tourism market?Also,the change of the hotel industry cycle will affect the hotels' operation performance?In addition,the international hotel brands in China accelerate the pace of the development in second and third tier cities,which makes the domestic hotel brands face the increasingly fierce market competition and the risk of diversification?This paper which based on the related research at home and abroad,starts with the introduction of financial risk management theory,analyzes the features of New Century Hospitality and risk characteristic,discusses the financial risk status of New Century Hospitality,and takes advantage of the financial risk theories?methods and means,to put forward the financial risk evaluation method and the financial risk management strategy?Through the analysis and evaluation of financial risk in New Century Hospitality,the paper elaborates the financial risk the group faces,and establishes a financial risk evaluation index to prove it?On the basis of it,the paper also establishes a financial risk management framework of New Century Hospitality,including setting up a standardized accounting system,building a perfect system,optimizing the capital structure,to provide enlightenment and reference of the financial risk management for the company?...