The Analysis Of Technology Innovation Strategy In The Internationalization Process Of Wanxiang Group

With China's economic strength,the process of internationalization of Chinese enterprises is also accelerating.If we really want to win the competitive advantage in the international market,the increase in technological innovation capability is the means and methods of insurmountable.For one thing The internationalization of enterprises can make full use of foreign resources,participate in international competition in the market,promote the brand,win international reputation,make the enterprise obtain sustainable development prospect.For another Technology innovation is the main way to improve the core competitiveness of enterprises.In the era of knowledge economy,technology change rapidly and technology innovation lead the progress of the times by influencing people's living and consumption patterns.So technology innovation is not only of great significance for the development of enterprises,but also for a nation's progress,as well as it plays a positive effect role for the future living of the human beings.Chinese enterprises gradually realize that the two ways ' importance for enterprise development and as effective means to enhance the strength of enterprises.But China business history foundation is weak.they are frequent phenomena and trends only in recent years for Chinese enterprise to become industry technology leader and go abroad to participate in international competition.But we China does not lack the successful cases like that.So they are very meaningful for the successful experience and practice of Chinese outstanding enterprises in the Internationalization process are summarized and finding out the successful experiences and practices suitable for national conditions of our country and current situation of the development.This paper uses the method on combining theory with practice,technology innovation strategy based on management science and economics theory of internationalization of enterprises do the depth research and analysis for technology innovation strategies in the internationalization process of Wanxiang Group.This paper is divided into six parts,the first part is introduction,mainly introducing the research goal and significance.The second part is the analysis of technology innovation and strategy theory.The third part introduces the history and characteristics of Wanxiang Group internationalization process.The analysis on technology innovation strategies of internationalization process of the Wanxiang group are in the fourth part.Analysis of theeffect of technology innovation strategies on the Wanxiang Group' internationalization process are in the fifth part.the six part is the Summary about experiences and Enlightenment.The fourth and the fifth part are the focus of analysis link to the second part and third part.and the embodiment of the combination of theory and practice.