Study On ShenZhen Marketing Strategy Of Beijing Shangfutong Company

The transition of the market society makes the security and convenience of cash transaction unstable,which on the other hand leads the payment of the latter more preferable.Third-Party payment as a newly applied method incorporates online and offline payment function.It fits the requirement of both developing enterprise credit,and also the small-scale payments of majority of ordinary buyers.On 21st June,2010,the People's Bank China issued a document about payments industry,Guidelines for the Management Certificate of Payments Services of Financial Institutes,which in result confirmed the legal status of third-party payment industries,and marked the beginning of the 'Times of Surveillance' for them.This issue helps control the rational competition within the industry.With more expected policies and regulations,it shall place intensive influence to the market price for the third-party commercial pre-paid services.Commercial pre-paid service has been rocketing for these years but confronting with fierce competition.The Shenzhen branch of Beijing Commercial Payment Corporation feels urgent to make new marketing strategies to improve its overall competiveness.This writing analyzes the commercial pre-paid service of its major rivals;by positioning the bilateral marketing features and applying tools for marketing strategy,it aims to disclose the characteristics of Shenzhen branch of Beijing Commercial Payment Corporation,and in this way explore the possibilities of its prospect of marketing security.The practical features of this writing therefore leads to a better understanding to the marketing of the pre-paid services and the process of the making of its relevant strategies.