The Design And Implementation Of Playable Ads Producing Tool

In recent years,the advertising industry has developed a more innovative ad model,Playable Ads.Playable ad is an advertising model that allows users to play the product directly.It guides users to participate in the interactive behavior designed in the ad,and the final display form is similar to a simplified H5 game page.This new advertising model appeals to users,and the click-through rate and download conversion rate are much higher than the traditional advertising form.The disadvantage is that it is relatively complex in the production process,usually requiring programmers to code to complete.The Playable advertising production tool designed and implemented in this paper allows designers to directly edit the mass production of advertising projects,thus freeing up the development manpower of programmers.After collecting many real cases of online trial ads,this paper summarizes the commonality of trial ads and tries to find a solution to achieve efficient production.In terms of the choice of carrier,H5 games with high cost cannot be selected to develop and produce advertising projects.Instead,video is chosen as the carrier as an alternative,and the switch of multiple videos represents the switch of multiple scenes in the game plot.In terms of advertising content,this paper summarizes a specific tree data structure to describe.It can be understood that in addition to metadata,a complete advertising project consists of a scene list,and the scene jump is the promotion of the game plot.Each scene contains multiple controls,such as action buttons,video backgrounds,etc.,all of which have their own special information about various properties.With the general idea of container,scene and control combination,the advertising content is simulated to achieve the editing function by building the description data in a specific format,and a set of rendering algorithm is used to parse the description data of the project to achieve rendering,which is converted into the final form of web page display.The system can be divided into advertising project management,advertising content production,display rendering,document processing services four main parts.User project management is the pre-service function of this system,which is used to build a project warehouse for each user and manage its own Playable project.Advertising content editing is the core module of this system,which needs to provide users with the ability of online editing and production,including scene construction,scene internal control material organization,multimedia Settings and interactive Settings.After the user finishes editing and generating project data,the data needs to be parsed into the correct display situation and expected interaction effect,which can provide users with real-time preview of finished product effect and export into available projects.Finally,the exported project should be compressed appropriately and put online after meeting the size and scale limit of the material.In terms of front-end presentation and user action,we chose to use the React framework to render workbench pages and advertising content,in addition,Type Script language was added to the front-end to facilitate the processing of data structures.The AD data processed by the front end is sent to the back end for node.js processing via HTTP request.In the back-end of node.js,Koa framework is integrated to realize HTTP request and response,and Type ORM framework is integrated to realize connection and storage with Mysql database.The Playable interactive video advertisement production system studied in this thesis has greatly improved the production efficiency and quality of Playable advertisements and reduced the production threshold and cost of complex interactive advertisements.Finally,more advertisers can try to choose the form of interactive trial-play advertising to put their own product advertising,to obtain better return effect than the traditional advertising form.