Research On The Phenomenon Of "De Dao" Books As An Example

In the age of information explosion,it seems that we have more choices in acquiring information and knowledge,but our ability to filter and distinguish information is very limited.When information increases geometrically and is delivered to users,information confusion and anxiety will occur due to limited ability to identify and filter information.Under such a general background,the professional level information screening and value extraction has become a rigid demand,based on which the knowledge payment industry was born.To pay for knowledge means to screen,refine and process the potential demand information of users through professionals or platforms,and convert objective experience,professional skills and special knowledge into commodity supply and demand.In today's Internet,the paid-for knowledge industry is developing towards personalization and fragmentation.At the same time,knowledge service has become one of the most direct means for users to obtain valuable information.China's knowledge payment industry ushered in the formal outbreak period in 2017,and developed rapidly in the following two years.In 2019,the overall scale of China's knowledge payment industry reached 27.8 billion yuan,and will exceed 39.2 billion yuan in 2020.As the vigorous development of The Internet in China lays a solid foundation for the rapid development of the knowledge payment industry,the knowledge payment industry can better enjoy the dividends brought by the Internet wave and take advantage of the opportunity to expand the overall scale of the market.However,with the gradual weakening of the Internet wave,the number of Internet users has reached the ceiling,resulting in the user growth rate of the paid knowledge industry is also declining year by year.In 2016,the user growth rate reached as high as 93.8%,and in 2017,the user growth rate of the paid knowledge industry reached a historical high of 102.2%.The trend began to decline,with the user growth rate dropping to 32.3% in 2019.Therefore,it is not only necessary to create excellent knowledge products online,but also the development of offline products has become a battleground for all major platforms.Therefore,it is imperative to materialize online products.Platforms are turning their attention to the publishing industry.In this paper,in order to explore online knowledge service develops the content ofnew products to provide users with better services for research purposes,so to get published,for example,through case analysis,literature research,interview method,the way of questionnaire survey to get articles published books as the breakthrough point,focus on analysis of the important factors of the success of the influence to get published,from the platform,the author and book marketing these three aspects are analyzed.Finally,it is concluded that the main factors influencing the success of publishing include author popularity,author professionalism,author interaction,platform factors and influencing factors.In the end,this paper puts forward some Suggestions to improve users' willingness to pay for publishing and provides some reference and inspiration to other online knowledge service platforms.This paper is divided into five parts.The first part mainly expounds the development process of the knowledge payment industry and the influence and views of domestic and foreign scholars on the knowledge payment industry to the publishing industry from the theoretical perspective.The second part mainly introduces the origin of getting published and the achievements of getting published at the present stage,and emphatically analyzes the significance of the success of getting published to the company.The third part takes the continuous use model,technical acceptance model and confirmation expectation theory as the guiding model and research method of the questionnaire survey,and adjusts the research model of this paper according to the actual situation,so as to find the theoretical model suitable for this study and design the questionnaire.The fourth chapter carries out specific result analysis according to the collected questionnaire data,identifies the key success factors of publishing,and supports them with corresponding platform and company measures.Finally,based on the phenomenon of publication success,this paper summarizes the relevant laws to inspire other knowledge service providers to develop better.