Brand Promotion Of Mobile Terminal Interaction Design

The development of mobile Internet has changed people's way of life.People don't need cash when they pay,and they don't need to wait in line.Even they need to go out on shopping.The traditional brand promotion approach has lost the leading role in the market,and the Internet brand promotion is gradually spreading to a more convenient mobile Internet.Therefore,we must enhance the brand promotion of mobile terminals if we want to transfer the brand image and brand experience for the future development of brand.Starting from the basic concept of brand,this paper expounds the relationship between brand promotion and brand,and studies how to promote brand in the interaction design of mobile terminals.The article is divided into five chapters.The first chapter mainly introduces the research background,purpose and significance,research status and innovation.The second chapter clarifies the concept and approach of brand promotion,analyzes the importance of brand promotion to brand and the importance of mobile end to brand promotion.The third chapter analyzes the design method of mobile terminal interaction design.The fourth chapter describes the performance of brand promotion in mobile terminal interaction design,and illustrates with specific cases.The fifth chapter describes how the brand promotion in mobile interaction design shows better interactivity and brand.The sixth chapter is the conclusion and the prospect.This paper makes a further study on interactive design based on the characteristics of brand promotion,and further improves brand promotion in the interactive design of the brand experience,through the theory of mobile terminal interaction design,induction and the collection of practical work materials and also combining with the design,psychology,sociology and other multi-disciplinary fields.From the perspective of brand promotion,we expand the research paradigm of mobile terminal interaction design,so as to attract people's attention to brand promotion in mobile terminal interaction design.As the economy continues to develop and technology continues to advance,users no longer satisfy single-unit needs and need more humanized care experiences.Therefore,the promotion of interactive design of brands on the mobile side should move forward to meet the needs of diversification.