Research On The Motivation And Behavior Of Adolescent Users Of Mobile Music APP

Along with the progress of science and technology,the Internet is constantly changing with each passing day.Humans enjoy different forms of network services provided by the Internet in different network times.The progress of science and technology provides more convenient life for human beings.As the spiritual food,music is an indispensable part of life.People in different ages listen to different types of songs in different media forms.The emergence of mobile intelligent devices has given birth to music apps.Teenagers have become an important group on the Internet.They can be seen everywhere on Weibo,Tik Tok,NetEase's Cloud Music and other platforms.In recent years,teenagers have frequently aroused social concern on the Internet,so scholars in different disciplines have taken them as research objects.Domestic music platforms have started the development mode of building a comprehensive platform.On the basis of providing music resources as the core business,they have expanded their development area.They strengthen functions of social communication,online live broadcasting,online music performance and peripheral commodity selling.The cross-border mode has opened up a new profitable road for the digital music market.In this paper,teenagers and music apps are combined for research,aiming to understand the current spiritual world of teenagers and the status quo of music character education.Then through quantitative research methods to study teenagers' motivation and behavior while using music APP.Then analyze the influencing factors and various internal relations..Teenagers who use music APP will be used as the research subject.Next,I consulted relevant literature,made text analysis,took in-depth interview and mathematical statistics.And then I selected six teenagers who used Music APP for the interviews.Finally,the questionnaire about teenagers' use of music apps was designed and distributed.There were455 valid questionnaires were analyzed by SPSS 23.0,and I drew the following conclusions:(1)Teenagers with different demographic characteristics have obvious differences in their motivations and behaviors for using Music APP.(2)The Big-five Factors and loneliness are both can affect the use motivations of adolescent users.(3)The use motivations of adolescent users at Music APP are positively correlated with their accumulated use time,activity level and sharing behavior to a large extent.(4)Chinese adolescents' music character education is in the preliminary stage and it has a great development potential in the future.(5)The "Youth Model" of music APP platform with live broadcast function needs to be improved and rationalized.(6)Most of the teenagers have poor awareness of music copyright and low-level willingness to pay for music.