The Research On Advertising Strategy Of Tencent Hot Videos's Riding The Momentum

In today's product homogenization phenomenon,enterprises must have a unique product performance in the process of self-distribution.Traditional advertising expressions have emerged in a new way than in the past,and the use of advertising is one of them.As China's online video market continues to expand,video content is connected to an increasingly large consumer base.Tencent Video is the largest online video platform.In recent years,with its diversified high-quality content and hot video layer explosions,many brands have flocked to Tencent hot video for advertising,and quickly disseminated information on products,services and brands.Tencent video is typical in the development of online video in China.The research object of this paper is the advertisement based on Tencent's hot video,which is the commercial advertisement promotion of the advertiser's potential video of Tencent.This paper analyzes the connotation and composition of Tencent's hot video,and finds that the characteristics of Tencent's hot-spot video are characterized by hotspot symbolization,diversified connection,accurate audience,and brand rejuvenation.Preferred.Through the collection and analysis of relevant cases and data,the ad hoc advertising strategy based on Tencent's hot video is summarized and summarized.It is believed that enterprises can be divided into three strategies:identification,growth and momentum.At the level of tactics,companies can find Tencent hotspots that match their own brand tones by estimating hotspots,matching hotspots,and testing hotspots.In terms of growth strategies,this article takes advantage of Tencent Hotspots.Video content,hot video stars,scenes + technology,brand customization hotspots for brand growth;at the level of strategy,companies can use the cluster to focus on detonating brands,through the quality content providers to accurately spread the potential of the ads Then,use the huge fan base to expand the brand's potential to spread the advertising power of Tencent's hot video,so that the brand gains greater exposure and maximizes the potential of Tencent's hot video.Although there are many places worthy of reference in the strategy of using Tencent's hot-spot video,there are also many potential strategies during the period of the company's use of Tencent hotspot video.For example,when the enterprise identifies the potential of Tencent's hot video,the advertiser's unclear awareness leads to the brand's ‘depreciation';the growth strategy only uses its shape and soullessness,but lacks relevance,but the potential energy is weakened,and the product premiumspace is insufficient;With the passage of time,the brand of the advertisement advertisement lacks loyalty,the problems of higher forgetting points and the homogenization of the borrowing strategy have emerged one after another.This paper proposes the use of big data research to accurately identify the problems;identify the brand positioning and association points;extend the brand vitality by reminding and evoking the attention of the audience;and timely adjust the optimization strategies such as the advertising strategy as the market changes.