Design And Practice Of Didi Nebula Marketing Component Library System

Data-driven Internet companies are committed to creating design tools and business systems based on their own product features that can promote business growth,improve overall efficiency,and reduce costs.With the precipitation of marketing cases of DiDi driving and the growth of design demand.Starting from the unity of brand mind and the convenience of business efficiency,we hope to enhance the efficiency of marketing activities,reasonably allocate design resources,and enhance the reusability of design components and modules by means of graphic componentization,so as to maximize the design value.Faced with such problems as rapid growth of platform business,poor communication and cooperation between regions,repetitive design content fragments and low work efficiency,designers' creation value and creation space are largely compressed,and the contradiction between brand business and brand growth is formed.It is urgent to solve such problems as promoting business efficiency,strengthening work content collaboration,shortening design output cycle and increasing creative workspace.In view of the above problems,this paper applies graphic componentization and intelligent technology to explore and build a system platform in line with the characteristics of didi's business,so as to reduce labor costs,enable brand creative design and maximize business value.Combined with the characteristics of didi's driving service,this study proposes three design ideas of modularization of product visual presentation,scenarization of functional requirements and high-frequency reusable modules,and constructs a set of flexible and collaborative marketing component library system.By creating templates,extracting common components,module assembly,variable information modification and other ways,the system realizes the componentized free collocation of marketing activity pages,one-click output to adapt to different sizes of activity pages,basic dynamic effect generation,marketing tool modularization and other functions.In the process of product content extraction,functional modules and visual elements of the product will be disassembled,reconstructed,integrated and filled to output standardized,normative and flexible reusable design tools.Personalized template output on the basis of the accumulation of a large number of fundamental element,element samples and supplementary material library can largely promote the realization of the intelligent technology,let the machine instead of the high frequencyof inefficient business content in the product design,reduce the designer work in the real sense,make its have more energy into more innovative and challenging work.Marketing componentized design tools can improve business convenience,reasonably allocate design resources,reduce designers' demand load,and focus more on creating more valuable creative designs.At the same time,to solve the regional and headquarters design brand mind unity also played a great role in promoting.On this basis,human cost of product,design,development and operation can be reduced,design efficiency can be improved,and task cycle can be shortened.On the basis of building a rich database,the machine deep learning is gradually tried and realized.As the basis of intelligence is based on a large amount of data information and material samples,so the exploration of intelligent design requires a long time of data accumulation and information iteration.This paper mainly focuses on the composition and design of modular platform design tools.