Research On The Supervision Mechanism Of Participants' Behavior On Short Video Platform Based On Evolutionary Game

Short video usually has the characteristics of concise content,wide creative group,high degree of interaction,and strong reprinting ability.It is a new way of information dissemination that integrates social,entertainment,media,and commercial attributes.In recent years,with the rapid development of short video platforms,the way of browsing information has been innovated.While increasing the satisfaction of audiences,it has also enriched the communication influence of short video platforms.However,the increasing number of short videos has produced infringements,frauds,fakes,spoofs and other issues that violate the social ethical and moral bottom line,directly damaging the vital interests of the public.With the increasing negative effects of short video platforms,the healthy development of the short video industry has been severely challenged.Through combing,it is found that these problems appearing on the short video platform are due to the inadequate supervision of government departments,the lack of legal awareness of short video content producers,and the short video platform mechanism is not perfect.Based on the research background of the short video platform,this article clarifies the existing problems of the short video platform and combs the existing related research,constructs a model of the short-term video platform participants' behavior,and designs the shortvideo platform supervision around the benefits of the short-video platform Incentive mechanism to reduce the moral hazard of short video platforms under asymmetric information.To this end,the content of this study is divided into the following parts: First,the research background and significance are described.On the basis of summarizing the existing literature on the short video platform,the application of prospect theory,evolutionary game theory,and principal-agent theory in this paper are discussed.And put forward research goals and innovation points,which laid a solid theoretical foundation for the research of this paper;secondly,constructed a game model of collusion supervision between government departments,short video platforms and short video content producers based on prospect theory.Strategy selection mechanism among game subjects,using Matlab for example analysis,balanced analysis of the behavior of short video platform participants;then from the perspective of public participation,by constructing a network media environment,government departments,short video platforms and the public as the main body The three-party evolutionary game model of the short video platform supervision,analyzes the mutual influence of the three strategic choices in the supervision process of the short video platform,and analyzes the evolution results;then uses the principal-agent theory to study the short video The platform is based on multiple tasks Incentive and restraint mechanisms,to explore how government departments to implement effective incentive and supervision of short video platform;Finally,the conclusions of the research study were analyzed,and make relevant policy recommendations,pointed out that there is lack of research and the direction of future research prospects.