Ethical Problems And Countermeasures Of Computational Advertising Under Actor Network Theory

With the widespread application of artificial intelligence technologies such as big data and algorithms in the advertising industry,advertising business processes and operating mechanisms are undergoing a reshuffle under the impact of technology.The original guidelines and theories have lagged behind the development of practice.While advertising efficiency has been greatly improved,many new phenomena and new problems that violate advertising ethics have appeared,which have restricted the healthy development of the advertising industry and affected the development and progress of society.Therefore,it is necessary to have a deep understanding of the latest practical process of the operation of technology in the advertising industry,to scientifically summarize the phenomenon of advertising ethics anomie and the root causes,and to contribute to the alleviation of advertising ethical dilemmasFirst,observe the typical performance of advertising ethics issues in the traditional advertising era,the early Internet era,and the era of intelligent computing from the longitudinal dimension of history,and obtain the performance characteristics of computing advertising ethics in order to obtain the changing laws of advertising ethics issues.Secondly,starting from the big data and algorithm technologies that support the development of computing advertising,the technical logic of the current computing advertising industry is sorted out,and the basic role of artificial intelligence technology in the formation of computing advertising is pointed out.Finally,drawing on the actor network theory,the people,technologies,platforms,ideas,and organizations in computing advertising activities are regarded as independent actors,and from a technical perspective,they describe the role of human actors and non-human actors in computing advertising networks.The role.Analyze the interaction path of actors from the four links of algorithm design,data processing,advertising creation and delivery,and advertising resource trading,interpret the phenomenon of ethical anomie occurring in the interaction,and analyze the root cause of the problem of ethical amalgamation in advertising combined with the actor network theoryIn view of the current status and fundamental difficulties of computing advertising ethics under the guidance of technology,this article provides the following solutions:First,subject constraints,accelerate the formulation of advertising laws and ethical guidelines,and call for a humanistic spirit in the stage of advertising investigation,production,and effect analysis The second translation supervision is to adopt new and more transparent technology to alleviate the technical problems,and at the same time prevent excessive intervention to hinder the development of technology.The three networks are jointly built,combined with the theory of responsible innovation,focusing on the "prediction and reflection" in the early stage of technology design,and promoting the "negotiation and feedback" of various social interest groups in the dialogue,and actively taking responsibility.