Research On Design And Implementation Of Customer Portrait System In China Mobile

With the development of big data technology,using big data technology to collect customer information and integrate it into customer portrait has become an important strategic means in the industry.This application is of great significance for us to understand the customers' needs and design the products they really need.Therefore,this paper studies the customer portrait system of mobile companies,uses big data technology to integrate relevant data,forms customer portrait labels,and provides data mining functions for business personnel,which is of great value to improve the competitiveness of mobile companies and enhance customer stickiness.This paper mainly studies the precision marketing portrait system of mobile companies.First of all,this paper analyzes the requirements of the portrait system.At present,the image system needs to realize the integration of customer data.At the same time,the portrait system also needs to provide data mining function,support business personnel to analyze and mine customer data,and provide external data access interface.Secondly,on the basis of requirement analysis,this paper designs the system,including the overall logic,performance architecture and data architecture design.Based on the big data platform,this system is used to store all kinds of basic data of portrait.Third,this paper analyzes the implementation of data cleaning and data storage in detail.This system is based on hive data warehouse on Hadoop cluster,which is used to store all kinds of basic data of portrait.It realizes the interface of external system based on restful technology.Finally,it uses echarts framework to realize the interactive interface of the system.Fourthly,this paper studies the design and implementation of portrait label in detail.At the same time,the realization of the data mining function in the portrait system is studied in detail.The research of this paper has some reference for mobile companies to build precision marketing system and improve customer portrait system,and also provides reference for other similar companies to build portrait system.